Ecuador Loja

Ecuador Loja has become a major tourist attraction. It is located in a valley in the southern part of Ecuador in South America.


It is 2.100 meters above sea level (6.800 feet) and surrounded by mountains and two rivers named: Zamora and Malacatos. Loja city is a combination of unique province quietness and city agitation.

Loja has become a touristic attraction because of the beautiful architecture of its historic downtown, with narrow streets, houses, which facades have been painted with strong colors that call the attention of visitors.

Loja Central Park

ecuador loja park

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The pure air that is breathed in Ecuador Loja is another fact that attract visitors.

Loja counts with many parks, that gives fifteen square meters of green space to each inhabitant of this city, for this reason it has been declared as an ecological model to the World.

The beautiful Loja city is also a source of culture, here, the one who does not play the guitar can sing a song; the one who does not sing a song can write a verse, the one who does not write a verse reads a book.

The reason for this lies in the culture which is one of the main characteristics of Lojan people.

Near to Loja, only 40 minutes far, up to 1.400 meters above sea level (4.500 feet), with temperatures between 18 and 22 ºC (64 and 72°F) all year round, an surrounded by two rivers Chamba and Uchima, you can find the famous and world wide recognized Vilcabamba Valley quichua name that means Sacred Valley.

Entrance of the City

loja ecuador

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The attractive of this town of Vilcabamba is its great quietness, its houses made of adobe and wood, and in particular its people who are reputed to be over 100 years of age, with all their vital faculties in good shape.

This is the reason why people call this valley, the longevity Island, that surprise scientists and tourists.

The good health of the old people is attributed to the water of the rivers that surround this valley, which are capable of eliminate the cholesterol and other illnesses.

This is why Vilcabamba is attracting people from all over the world and by now there are more than 100 foreigners (mostly Europeans and Americans) living in this town.

People in Ecuador Loja are very religious. It is common to find religious processions at the Main Plaza, or sometimes even popular bands and fireworks.

They are especially devoted to the "Virgen del Cisne" (Virgin of the Swan), which is a sculpture of Diego de Robles made in the XVI century, and is kept at the main Cathedral.

Loja is one of the first Ecuadorian cities and is also one of the nation's most pioneering provinces.

On 1897, Loja became the first city in Ecuador to use electric energy, catapulting the country into the Age of Electricity.

Since then, careful industrialization and modernization has allowed Loja to retain its charm.

This city is an exceptional example of smart economic development.

The people from Loja have managed to succeed financially without destroying their cultural heritage and natural resources.

Ecuador Loja Attractions

Main Square

You will find buildings from the main civil and ecclesiastic authorities: the Province and City Governments, the Episcopal House and the Cathedral surround the plaza.

Botanical Garden

South of Loja you will find the only botanical garden at 6,560 feet above sea level on the inter-Andean region. Holds more than 1.000 plant species.

Malacatos Valley

Malacatos town is located south of Loja. the own holds colorful wooden houses that surround a main square where live music is played every Sunday.

Vilcabamba Valley

This charming valley is located 40 minutes south of Loja city and has become a prime destination for tourists and people looking for a tranquil place to live or retire.

It is worth it to cross the World to visit this charming city of Loja and the famous Sacred Valley of Vilcabamba.

Recommended Reading

Ecuador & Galapagos (Insight Guides). Click to order from Amazon

Ecuador & Galapagos (Insight Guides)

With 250 photos and tons of great information, this is an essential addition to your pre-Ecuador and -Galapagos reading!

There are better guides if you are only interested in the islands, but for a combination trip taking in Ecuador as well, it's hard to beat.


Birds, Mammals, and Reptiles of the Galapagos Islands. Click to order from Amazon

Birds, Mammals, and Reptiles of the Galapagos Islands

Small enough to fit into your pocket, yet containing comprehensive information and pictures of all the species you will encounter in the islands, this book is a must-have for nature lovers.

Let's face it, Galapagos is largely about the wildlife. This book will NOT disappoint, and you'll have a great memento of your time with the seals, penguins and tortoises!


Galapagos: The Islands That Changed the World. Click to order from Amazon

Galapagos: The Islands That Changed the World

Definitely NOT a tourist's guide, but if you're like me, and find the history and geography of the islands irresistible, then this is a title you ought to invest in.

Stunningly illustrated, and painstakingly researched, those of you who have been there will be enchanted again -- and those of you who have not will begin planning your trip!


Moon Spotlight Galapagos. Click to order from Amazon

Moon Spotlight Galapagos Islands

If you're a seasoned Galapagos regular, then you will probably prefer something weightier.

But for first-timers looking for simple, down-to-earth advice on where to go, what to see and the best shopping and eating on the islands, this is the book for you.

Small, well-priced, and reliable!


Galapagos: Islands Born of Fire. Click to order from Amazon

Galapagos: Islands Born of Fire

The 10th anniversary edition of this photographer's tour of the Galapagos Islands is a stunning book, worthy of anybody's coffee table.

This is a perfect post-trip talking point -- a great way to remember what you've seen, and spread the word amongst your envious friends!


See More About Ecuador

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The City of Ibarra

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Find Economic Galapagos Tours

If you need more information about Ecuador Loja, or if you'd like to know more about our recommended Galapagos Island Tours to visit these Islands or from our Ecuador Land Tours to explore this country, You can Contact us here

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